How do you eat an elephant?

Elephant

That can be the big question when attempting to find a point of entry into defining a project space. In developing websites as well as diagnosing organizations I have found websites to be an effective base for language and understanding. Whether the members of the organization believe that their site accurately reflects them (which nearly all will say doesn't) there is still an essence to the language and construction of the organization. It is a common artifact that can help form common language bonds and develop process.

It is funny that a number of firms have trouble not only seeing the real value of a great website to their business but the value to the firm itself. Every employee is represented by the site and feels as though their own efforts are reflected through it. Finally, like it or not the website is the place where a company has taken a clear position on who they are and what they do.