innovation
Transformation @ Mayo Clinic
14/11/07 10:48
What an amazing couple of days in Rochester, Minnesota.
Ok that was like 3 weeks ago.
highlights form the trip:
1.
Teach Design Planning overview for SPARC Director Ryan Armbrusters Innovation in Health Care course at University of Minnesota
2.
Finish User Insights write up for Research and Demo course at Institute of Design.
3.
Hang out with design and health care experts to get insight into health care now and as it relates to innovation.
The class
The opportunity to introduce Design Planning tools and methods and dazzle their starry little eyes with the great new way is addictive.
It was amazing to hear what these Master of Health Administration students wanted to get out of the course. It shows how people see Design as way to touch people and serve them.
"I would like to understand how to begin a process of change in an organization. I feel that things are so rooted in staying the same that I need a spark to make a difference."
Organizational change
"I would like to learn how to better scope new projects and initiatives. Projects tend either to be too big to complete or too small to make a difference."
Understanding the scoped of the problem
"I would like to learn how design can be relevant to the health care industry."
How can user centered design help?
"I would like to learn how to pick an innovation team."
Developing teams
"I need to figure out how to channel my creativity and make it more disciplined."
Capturing the value of insight
"I would like to learn more about user observation and how it can help my call center."
Better understanding users
"How can I make my practice more user-centered?"
Better understanding of users
"I would like to learn about the process of innovation."
New tools to make change
"How can I wake up the creative side of my brain? I feel that it has been turned off for so long that it might not know how to wake up."
Help seeing opportunity
"How can I add value through user centered design?"
Helping people to have a better experience
"How can I take this process to a non-traditional market?"
Finding new opportunities
"How can this process be used in the creation of new policy?"
Making systemic change
2. User Insights Paper
Clustering, analyzing, and synthesizing baby! Got it in at the last minute.
3. Hang out with Design and Health Care experts
Ok life for a Design Planner doesn't get much better than this.
Speakers reception:
I got lucky there was a delayed flight so I was able to have dinner with the events speakers. Wow. Some very cool lively people. We retired to some bar at the Marriott down the street for one last drink. Well for me. Old people can party!
Anyway, favorites were Larry Keeley at Doblin, Keith Strier from Deloitte + Touche, Linda Dewolfe from VHA, Gerard former CEO of Ritz Carlton and now CEO of Henry Ford Health Systems and Dan Buchner from Design Continuum.
The big take away was the astoundingly obvious fact that health care is sooo far behind in service. The great news is there is a rumbling for change. I asked the folks at Henry Ford how they justify the added expense of patient experience services. They believe they have no choice but to provide human centered services to compete. Nice to hear. Apparently they are building a $400m
"north woods lodge" facility outside of Detroit. Sounds like a good reason to get sick.
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