Phillipe Stark
All my life
30/09/07 09:32
"In all my life, I never speak about design and architecture, I always speak about our life: our fight, our pain, our difficulties, our dreams, our vision, our utopia."
This comes from an interview with Phillipe Stark in the latest issue of Fast Company. It is a magnificent statement. I see it in many ways. Imagine Phillipe taking his clients through a future project, humanizing it, getting them excited, creating a vision and the client knowing he can make the project happen how he says it will.
The statement also points to the place where experienced successful designers coming from a seriously deep background in architecture, product or communication design are able to reach out to the human need. They have the experience of human interaction with their creations. They do not discuss work in the way that design researchers discuss it, they seek the human element. Its all about people, people.
Yves Behar, on the cover of Fast Company, also speaks to the humanity of products. He is the designer of One Laptop per Child and countless other witty and useful products. He is deeply involved with product design and brand development but has the knack of bringing it back to people. There is still the cloud of the classic instinctual design but it is rooted in the place we are coming from, people. So lets learn to stop talking process when presenting and start talking life.
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